What's new on WhatsApp Business in 2025? A round‑up of the latest iOS updates

In 2025 WhatsApp is continuing to add features to improve the user experience, strengthen security and smooth out professional use of the app. If you use WhatsApp Business on an iPhone, here are the key new features to know about.

1. Stronger privacy with "Advanced Chat Privacy"

WhatsApp is introducing a new advanced privacy feature:

• Blocking the export of sensitive conversations
• Automatic disabling of media downloads
• Restrictions on interactions with Meta AI in those chats
• Notifications sent to participants when privacy settings change

Why is this useful for businesses? It secures sensitive professional exchanges (quotes, orders, customer data) and offers greater transparency.

2. A better messaging experience

• Deleted messages removed from quoted replies: a deleted message no longer appears in the quote.
• Voice message transcription: you can choose how they are transcribed, for better accessibility.
• Explicit indication that statuses are encrypted: more clarity about the security of your content.
• Animated navigation tabs: a smoother visual touch in the interface.

What brands should note: every interaction becomes cleaner, easier to understand and better protected, including in information channels such as statuses or threaded replies.

3. New features for channels

WhatsApp channels continue to evolve, with recent updates allowing:

• Navigation through the list of unread channels
• Optimised display of media content (photos, videos, links, GIFs)

For companies using channels to broadcast news or offers, these changes improve readability and engagement.

4. Coming soon: notification when a username changes

WhatsApp is currently testing a feature that will notify your contacts if you change your username. An update aimed at strengthening transparency and authenticity in exchanges.

These 2025 updates, discreet as some of them are, all contribute to better security, readability and reliability in the app, including for professional use.

At Sandra, we build these new features into your conversational journeys to guarantee a customer experience that is smooth, secure and effective.