About
We think the web interface has had its day
Sandra brings WhatsApp (and RCS tomorrow), your CRM and AI together on a single platform. The future of customer relationships is conversational: natural, fluid, immediate. We exist so that a company of any size can keep that promise without losing professionalism or compliance along the way.
Our mission
Make closeness scalable, without making it artificial
Letting companies handle their customer conversations professionally on the messaging apps their customers already use (WhatsApp today, RCS tomorrow), by bringing the conversation, intelligent automation and customer data together in one place.
A small company knows its customers by their first name. As it grows, it loses that, and replaces it with tickets, forms and queues. We use AI for the opposite of what it usually does: not to replace people, but to give them back the time to stay human as volume rises.
The end result: a conversational, omnichannel, personalised and measurable customer relationship, in a complete solution that is easy to fit into what you already run.
Why now
The web of pages and clicks is running out of steam
Three observations, drawn from twenty years in digital, that gave rise to Sandra.
8% of clicks when Google shows an AI summary, versus 15% without
+13% on the cost of a Google Ads click in one year, the fifth rise in a row
Build an app, maintain it, then pay for every download
Only to end up in a folder, rarely opened
Pages, organised by search engines.
Brands engage through content.
A one-to-one exchange, assisted by AI, on the messaging app everyone already opens.
Sources: Imperva Bad Bot Report 2025 · Pew Research Center, July 2025 · WordStream Google Ads Benchmarks 2025 · RealityMine, July 2025 (United States).
The team
Three founders, three complementary trades
Sales, operations, engineering: over twenty years of digital each, and the habit of working together, picked up agency-side. Around us, a network of experts (developers, marketers, press, partner agencies) we can bring in quickly when a project calls for it.
A former developer who moved into running digital projects. He leads Sandra's product infrastructure and AI.
LinkedIn ↗
International digital marketing since 2001, by way of DDB, Swissquote and Details. The product's first daily user.
LinkedIn ↗
A veteran of e-commerce and digital operations in large companies, by way of Details, the TPG and Pixmania.
LinkedIn ↗
Where we're going
Becoming Europe's reference in conversational marketing
One unified inbox where every company talks to its customers, on the channel the customer prefers.
We're starting in French-speaking Switzerland and France, with Spain, Portugal and Brazil in our sights. WhatsApp first, then RCS and the other messaging apps.
Meet us
Sandra / Conversational Group SA
Route de Pré-Bois 14
1216 Cointrin
Switzerland
Conversations that convert
A 30-minute demo is enough to see what your WhatsApp channel can produce. In Geneva or by video call.