Resources

Guides

How to build a budget, a scenario or an integration that holds up. Written from what we see at our customers'.

Shadow WhatsApp: the customer channel your company cannot see

“We don't allow WhatsApp here”, and yet your advisers are already messaging their customers from their personal phones. What that invisible channel costs, and how to bring it back inside the company without breaking what works.

Pascal Detraz

9 September 2026

Guides

The QR code, a bridge between the physical world and digital engagement

How the QR code, paired with WhatsApp, transforms customer engagement by capturing contacts without friction and making re-engagement possible.

Pascal Detraz

29 May 2026

Guides

Why CRMs miss WhatsApp completely

Why the WhatsApp integrations built into CRMs fail to make anything of the channel, and what a dedicated platform changes in practice.

Jérôme Amoudruz

26 May 2026

Guides

WhatsApp Business API pricing in Switzerland in 2026

How to get the best ROI from WhatsApp Business in Switzerland in 2026: Meta's new pricing, the free cases and the optimisation strategies.

Jérôme Amoudruz

26 May 2026

Guides

WhatsApp Marketing, the guide

How WhatsApp Marketing changes the way you communicate with customers: definition, formats, how it works technically, and the strategy that lasts.

Pascal Detraz

30 April 2026

Guides

Before sending a single message, open a WhatsApp private club

How to build an opt-in customer base on WhatsApp for communication that is effective and exclusive, while respecting the consent rules.

Jérôme Amoudruz

29 April 2026

Guides

Messaging builds trust: what the numbers really say

How messaging strengthens customer trust and transforms relationships through personalised, responsive exchanges.

Jérôme Amoudruz

25 March 2026

Guides

The 3 pillars of a successful WhatsApp Business strategy: what a year of development taught us

How to maximise your ROI on WhatsApp Business with proven transactional, marketing and customer support strategies, validated by a year of testing.

Pascal Detraz

13 January 2026

Guides

WhatsApp Business and the GDPR: a practical guide for Swiss and European companies

A practical guide to using WhatsApp Business in line with the GDPR and Swiss data protection law.

Jérôme Amoudruz

15 October 2025

Guides

Conversational engagement: how WhatsApp is reshaping customer relationships

WhatsApp moves customer relationships from traditional engagement to conversational engagement: an interaction that is more personal and more traceable, turning every exchange into lasting value.

Jérôme Amoudruz

21 September 2025

Guides

The conversational mindset: rethinking customer experience in the WhatsApp era

How to transform the customer experience on WhatsApp with a conversational strategy that is smooth, personal and respectful, adapted to your tools and your context.

Pascal Detraz

1 July 2025

Guides

One‑to‑one customer relationships online are now (really) possible

How AI and WhatsApp are transforming customer relationships with personalised, instant answers, while meeting GDPR and Swiss FADP requirements.

Jérôme Amoudruz

6 June 2025

Guides

How to build an effective B2B sales strategy on WhatsApp

Get more out of your B2B sales on WhatsApp: interactive catalogue, automated sales agent and restocking, for a smooth, friction-free experience.

Jérôme Amoudruz

17 April 2025

Guides

WhatsApp Business API pricing in Switzerland in 2025

How to get the best ROI from WhatsApp Business in Switzerland by understanding the pricing and the automation and segmentation strategies.

Jérôme Amoudruz

15 April 2025

Guides

WhatsApp Business vs WhatsApp Business API: what's the difference for companies?

WhatsApp Business and WhatsApp Business API: the key differences for improving customer relationships and automation in your company.

Pascal Detraz

8 April 2025

Conversations that convert

A 30-minute demo is enough to see what your WhatsApp channel can produce. In Geneva or by video call.

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