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WhatsApp for dealerships and workshops
Your customers no longer fill in forms, and they don't call back when they reach an answering machine. They write. Sandra brings those conversations into one place, qualifies them, and routes them to the right salesperson or service manager.
The problem
The automotive lead gets lost between the click and the salesperson
The buying journey starts online and ends in the showroom. In between, every extra step drops a share of your prospects.
The form filters too hard
Seven fields to request a test drive. The prospect comparing three brands on a Sunday evening fills in none of them.
The call back comes too late
The lead lands in a shared mailbox on Monday morning. The prospect has already booked elsewhere.
The workshop runs on personal mobiles
The useful exchanges (a photo of a part, a quote approved) stay on one employee's phone, and leave with them.
Use cases
Four scenarios running in dealerships
Each one can go live on its own, without waiting for the other three.
Case study · Automotive
Capturing prospects while they research, and converting them in two months
Click-to-WhatsApp campaigns on a range of commercial vehicles, a qualification scenario, opt-in collection, then handover to the salesperson with a complete record.
“Requests come in on WhatsApp instead of the form, and the prospect replies within the minute. Our salespeople receive a record that's already qualified.”
Your information systems
The channel plugs into what you already run
The DMS stays the source of truth for the vehicle and the customer. Sandra doesn't replace it: it writes conversations into it and reads context out of it.
Industry DMS
Connectors to be scoped according to the software in place. To be documented with your teams.
Manufacturer CRM
Two-way synchronisation of leads and contact history.
Workshop scheduling
Reading the available slots and writing back confirmed appointments.
Meta Business
Click-to-WhatsApp campaigns and conversion tracking through to the appointment.
Questions specific to the industry
Our sales reps already use WhatsApp on their phones. Are we taking that away?
No. Sandra and the WhatsApp Business app coexist on the same number: the salesperson keeps their tool and their history, and the dealership gets visibility, cover during absences and reporting. That's often the condition for the rollout to be accepted on the ground.
And when a sales rep leaves the dealership?
Conversations belong to the business, not to the phone. The history stays, open conversations are reassigned, and the customer doesn't lose the thread.
Can we send promotional offers?
Yes, with the customer's opt-in and a Meta-approved template. Consent management and one-reply opt-out are built in, and that's what makes the campaign FADP-compliant.
What does a follow-up campaign cost?
Business-initiated messages are billed at the Meta rate, with no margin, from CHF 0.017 to CHF 0.059 to a Swiss number depending on the message category, more in other markets. Rates in force since 1st October 2026. Your replies to the customer are free up to 1,000 service messages per month per number, then billed at the utility rate. See the detail.
The other industries
The scenarios change, the mechanics stay the same.
Your industry isn't on the list?
Healthcare, transport, financial services: the scenarios change, the mechanics stay. Tell us your business and we'll show you the equivalent.