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WhatsApp for dealerships and workshops
Your customers no longer fill in forms, and they don't call back when they reach an answering machine. They write. Sandra brings those conversations into one place, qualifies them, and routes them to the right salesperson or service manager.
The automotive lead gets lost between the click and the salesperson
The buying journey starts online and ends in the showroom. In between, every extra step drops a share of your prospects.
The form filters too hard
Seven fields to request a test drive. The prospect comparing three brands on a Sunday evening fills in none of them.
The call back comes too late
The lead lands in a shared mailbox on Monday morning. The prospect has already booked elsewhere.
The workshop runs on personal mobiles
The useful exchanges (a photo of a part, a quote approved) stay on one employee's phone, and leave with them.
Five scenarios running in dealerships
Each one can go live on its own, without waiting for the other four.
Test Drive on WhatsApp
The Click-to-WhatsApp button replaces the form. The scenario asks for the model, the budget, the timing and any trade-in, then passes a complete record to the salesperson for that area.
Book a workshop appointment
The customer gives their number plate and the reason. Sandra offers the free slots, confirms, and sends a reminder the day before. Attendance goes up, the switchboard frees up.
Follow up a service or inspection
A campaign segmented on the date of the last visit and the mileage. One message, two slots, a one-word reply.
Get a workshop quote approved
A photo of the part, the amount, and the customer's approval in writing and time-stamped. No more phone tag, and no more disputes over what had been authorised.
Track a vehicle delivery
The customer follows the progress of their order without calling the dealership, and the salesperson no longer spends their days reassuring people.
Capturing prospects while they research, and converting them in two months
Click-to-WhatsApp campaigns on a range of commercial vehicles, a qualification scenario, opt-in collection, then handover to the salesperson with a complete record.
“Requests come in on WhatsApp instead of the form, and the prospect replies within the minute. Our salespeople receive a record that's already qualified.”
Sales managerMulti-brand dealership · French-speaking Switzerland
The channel plugs into what you already run
The DMS stays the source of truth for the vehicle and the customer. Sandra doesn't replace it: it writes conversations into it and reads context out of it.
Connectors to be scoped according to the software in place. To be documented with your teams.
Two-way synchronisation of leads and contact history.
Reading the available slots and writing back confirmed appointments.
Click-to-WhatsApp campaigns and conversion tracking through to the appointment.
Questions specific to the industry
Our sales reps already use WhatsApp on their phones. Are we taking that away?
No. Sandra and the WhatsApp Business app coexist on the same number: the salesperson keeps their tool and their history, and the dealership gets visibility, cover during absences and reporting. That's often the condition for the rollout to be accepted on the ground.
And when a sales rep leaves the dealership?
Conversations belong to the business, not to the phone. The history stays, open conversations are reassigned, and the customer doesn't lose the thread.
Can we send promotional offers?
Yes, with the customer's opt-in and a Meta-approved template. Consent management and one-reply opt-out are built in, and that's what makes the campaign FADP-compliant.
What does a follow-up campaign cost?
Business-initiated messages are billed directly by Meta on your Business account, from €0.0142 to €0.0490 to a Swiss number depending on the message category, more in other markets. Meta rates in force since 1st October 2026. A conversation opened from a Click-to-WhatsApp ad is free for 72 hours, marketing included. Your replies to the customer are free up to 1,000 replies per month per number, then billed at the market's utility rate. See the detail.
The other industries
The scenarios change, the mechanics stay the same.
Your industry isn't on the list?
Healthcare, transport, financial services: the scenarios change, the mechanics stay. Tell us your business and we'll show you the equivalent.