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News

Regulation, Meta pricing, WhatsApp announcements: what's moving, and what it actually changes for your channel.

63% of French-speaking Swiss consumers are ready to contact a brand on WhatsApp

63% of consumers in French-speaking Switzerland say they are ready to contact a brand on WhatsApp, and 89% see it as a replacement for their current channels. Results of the first representative regional study, presented at the Conversational Marketing Talks.

Jérôme Amoudruz

15 September 2026

Actualités

WhatsApp pricing: what changes on 1 October 2026

Service messages become billable beyond 1,000 per month and utility messages sent inside a service window lose their free status. In Switzerland the rates don't move: what disappears is what used to be free.

Jérôme Amoudruz

4 September 2026

Actualités

AI Act 2026: what obligations for companies using AI agents?

AI Act 2026: the obligations for companies using AI agents, and the good practices worth adopting now.

François Benveniste

3 August 2026

Actualités

WhatsApp Business launches usernames: what changes for companies

WhatsApp Business is introducing usernames, making it easier for customers to reach companies and requiring a review of technical tooling.

Pascal Detraz

1 July 2026

Actualités

WhatsApp + TWINT + Ads: conversational e‑commerce is ready. Are you?

WhatsApp is becoming a complete sales interface. Payment, advertising, AI: everything is in place. How Swiss companies can switch this channel on to sell, automate and personalise their customer relationships.

Jérôme Amoudruz

25 June 2025

Actualités

WhatsApp opens up advertising to promote channels: a new lever for brands

How brands can use advertising on WhatsApp to promote their channels and reach their audience directly inside the app.

Jérôme Amoudruz

17 June 2025

Actualités

WhatsApp overtakes YouTube: heading for the global top spot?

In 2025 WhatsApp overtook YouTube in global monthly active users, becoming the second most popular social platform after Facebook.

Jérôme Amoudruz

30 May 2025

Actualités

What's new on WhatsApp Business in 2025? A round‑up of the latest iOS updates

WhatsApp Business updates on iOS in 2025: stronger privacy, improved messaging and new features for businesses.

Jérôme Amoudruz

24 April 2025

Actualités

WhatsApp: one of the most powerful brands in Switzerland in 2024, and a strategic channel for companies

WhatsApp, an essential strategic channel for Swiss companies in 2024, offering closeness, responsiveness and performance through its advanced features.

Jérôme Amoudruz

8 April 2025

Actualités

WhatsApp Channels passes 46 million users in Europe: a strategic turning point under the Digital Services Act

WhatsApp Channels reaches 46.8 million users in Europe, marking a strategic turning point under the Digital Services Act.

Jérôme Amoudruz

8 April 2025

Actualités

Payments in WhatsApp: what's possible today, and what already works in Switzerland thanks to TWINT

Payments in WhatsApp and TWINT: the solutions available today, and how Sandra can help you integrate them.

Jérôme Amoudruz

8 April 2025

Conversations that convert

A 30-minute demo is enough to see what your WhatsApp channel can produce. In Geneva or by video call.

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