Home · Privacy policy

Privacy policy

How we collect, use and protect the personal data of this site's visitors. This English text is a translation provided for convenience; in the event of any discrepancy, the French version prevails.

Last updated: 15 September 2026

1. Purpose

This privacy policy describes how Conversational Group SA (“Sandra”, “we”, “our”) collects, uses and protects the personal data of visitors to its website and of people who interact directly with Sandra.

It applies in particular when you:

  • browse our website;
  • contact us through a form;
  • request a demo;
  • download a resource;
  • sign up for a newsletter or an event;
  • deal directly with our teams.

When you use the Sandra platform as a customer, the processing of personal data is governed by the applicable General Terms of Service (GTS) and Data Processing Agreement (DPA).

2. Data controller

The data controller is:

3. Data we collect

Depending on how you interact with our site, we may collect the following categories of data.

Information you provide voluntarily

  • first and last name;
  • email address;
  • company;
  • phone number;
  • job title;
  • the content of your message or request.

Technical data

  • IP address;
  • browser type;
  • operating system;
  • language;
  • pages viewed;
  • date and time of connection;
  • technical logs required for the security and proper operation of the site.

Marketing data

Where you consent to it, we may also process:

  • your communication preferences;
  • your registrations for events or webinars;
  • your content downloads;
  • your interactions with our communication campaigns.

4. Why do we use this data?

We use your personal data in order to:

  • answer your requests;
  • arrange demos of Sandra;
  • communicate with you;
  • follow up on our commercial relationship;
  • improve our website and our services;
  • keep our systems secure;
  • comply with our legal obligations.

Sandra never sells the personal data of its visitors or prospects.

5. Legal bases

Depending on the nature of the processing, we rely on one of the following legal bases:

  • your consent;
  • taking pre-contractual steps at your request;
  • performance of a contract;
  • a legal obligation;
  • our legitimate interest.

6. Data recipients

We may share certain personal data with technical service providers involved in running our services, in particular for:

  • hosting;
  • customer relationship management (CRM);
  • sending emails;
  • video conferencing;
  • site audience measurement;
  • customer support.

These providers act only on our instructions and are contractually required to protect the personal data entrusted to them.

For data processing carried out within the Sandra platform, the applicable sub-processors are described in our Data Processing Agreement (DPA).

7. International transfers

Data is mainly hosted in Switzerland.

Some providers may nevertheless process certain data from other countries where this is necessary to deliver their services.

Where such transfers take place, Sandra ensures that the appropriate safeguards required by applicable regulations are in place.

8. Retention period

We keep personal data only for as long as necessary for the purposes pursued. As a guide:

Data
Retention period
Contact forms
3 years after the last exchange
Prospects
3 years after the last contact
Technical logs
For as long as necessary for systems security
Cookies
As set out in the cookie policy

9. Your rights

In accordance with the Swiss Federal Act on Data Protection (FADP) and, where the GDPR applies, you have in particular the following rights:

  • right of access;
  • right to rectification;
  • right to erasure;
  • right to object;
  • right to restriction of processing;
  • right to data portability;
  • right to withdraw your consent at any time where processing is based on it.

You can exercise your rights by writing to us at legal@sandra.ch. We will reply within the time limits set by applicable regulations.

You may also lodge a complaint with the competent data protection authority.

10. Security

Sandra implements appropriate technical and organisational measures to protect personal data against unauthorised access, loss, destruction, disclosure or alteration.

To find out more about the measures in place, please see our Security page.

11. Cookies

Our site uses cookies that are strictly necessary for it to work.

Audience measurement or marketing cookies may also be used, subject to your consent where consent is required.

For more information, see our cookie policy.

12. Changes to this policy

We may update this privacy policy to reflect legal, regulatory, technical or organisational developments.

The version in force is always available on this page.

13. Contact us

For any question about this privacy policy or about how your personal data is processed, you can contact us: