• Meta Business Partner
  • Swiss hosting
  • FADP and GDPR

Sandra connects brands with their customers on WhatsApp

The Swiss partner for running your brand's WhatsApp channel and growing customer relationships.

30-minute demo No IT involvement First results within 30 days

L'application Sandra : conversation WhatsApp sur mobile et studio de scénarios sur ordinateur

They run their WhatsApp channel with Sandra

Aligro
Homenhancement
ELLE
Blackfriday.ch
On Future

Why WhatsApp

The channel your customers already use every day

Not one more channel to open: the one your customers actually reply on.

3B
Users worldwide
WhatsApp in 2025
80%
Average open rate
Of WhatsApp messages
72%
Messaging builds trust
In a brand
Cost per lead halved
Via Click-to-WhatsApp

Source: Kantar 2025, 9,056 respondents, connected adults across 18 countries.

Customer journey

WhatsApp at every stage of the customer journey

Turn every stage into a chance to engage, from first impression to after-sales.

The platform

WhatsApp and web chat, from a single interface

One platform for marketing, sales and support, instead of a chat tool, a CRM, a chatbot and an analytics tool that don't talk to each other.

Unified inbox

WhatsApp and web chat in a single view, filtered by criteria. Manual or automatic assignment, the contact's full history one click away.

Conversational studio

Build your journeys by drag and drop: qualification, appointment booking, product recommendation, follow-up. No code.

Campaigns and templates

Targeting by segment, attribute or behaviour. Meta-approved templates, deliverability and replies tracked in real time.

Business AI agents

Agents fed by your products, your processes and your tone of voice. They resolve recurring requests and hand over at the right moment.

40% of requests resolved with no human involvement

Conversational analytics

Volume, response time, resolution rate, conversions by campaign and by agent. Data export and custom BI integration.

WhatsApp Business App coexistence

Sandra and the WhatsApp Business app run on the same number. Your field teams keep their tool, with no interruption.

Contact management, roles and permissions, audit log: explore the full platform →

AI agents

AI that answers, and takes action

The agent doesn't just answer a question: it runs complete sequences. Qualify a lead, update a CRM record, trigger a follow-up, escalate to the right person, with no human involvement, in real time.

  • Fed by your documents, your catalogue and your pages
  • Explicit escalation rules to a human agent
  • Answers that are traceable, correctable and reviewable
Configuration d'un agent métier : sources de connaissance, ton, règles d'escalade et choix du modèle
Synchronisation bidirectionnelle entre une conversation Sandra et la fiche contact du CRM

Integrations

Sandra fits into your stack, not the other way round

Native connectors, an open API and MCP support. Conversations enrich your existing records, and your data gives context to every exchange. Both ways.

  • HubSpot
  • Salesforce
  • Pipedrive
  • Shopify
  • Calendly
  • Brevo
  • Stripe
  • Zendesk
  • Google
  • Make
  • n8n
  • Zapier
  • MCP
  • API REST

Case study · Media

A prize draw turned into a qualified WhatsApp audience

From the competition page, entrants are redirected to WhatsApp: a conversational form, separate collection of newsletter and WhatsApp opt-ins, an AI agent for questions. The data lands structured in the CRM.

88%
Of entrants opted in to WhatsApp
60%
Of entrants opted in to the newsletter

“With Sandra, we turned a simple prize draw into a genuine conversational experience. We were able to collect qualified data, grow our WhatsApp audience and give our entrants a modern, seamless experience.”

ELLE Switzerland
Media · Switzerland

Industries

The scenarios change, the mechanics stay

One industry, its use cases, its integrations. Four sectors documented so far.

Working together

A clear path, a dedicated team, controlled risk

You're not signing up for a six-month rollout. You start with one use case, and you measure.

01

Proof of concept

One use case, one number, one team. We frame the scenario, connect the channel and measure on real traffic.

02

Integration

Connection to your CRM, your ERP or your in-house systems. History migration and training for your teams.

03

Scaling up

New scenarios, new teams, new markets. A dedicated account manager follows your results, not your tickets.

Swiss made

Operations across Europe, data in Switzerland

For regulated industries and companies that take data residency seriously, this isn't a marketing line: it's a condition of entry. Sandra has been built that way since day one.

Hosted in Switzerland

Infomaniak infrastructure, application data stored and processed in Switzerland.

Meta

Meta Business Partner

Official access to the WhatsApp Business API, direct support and early access to new features.

FADP and GDPR built in

Opt-in management, right to erasure and a processing register built in, not bolted on.

A team in Geneva

Experts who co-design your scenarios, not an offshore support centre.

Frequently asked questions

Everything a marketing director asks before launching a WhatsApp channel.

What does a WhatsApp message cost?

Messages you initiate are billed by Meta, straight to your own Business account: to a Swiss number, CHF 0.017 for a utility message and CHF 0.059 for a marketing one. Your first 1,000 service messages each month stay free per number, and a conversation opened from a Click-to-WhatsApp ad is free for 72 hours. The Sandra licence is added on top, from CHF 39 per month. See the detail.

Is the pricing going to change?

It changed on 1 October 2026. Meta now allows only two exemptions: the first 1,000 service messages each month, per business number, and conversations opened from a Click-to-WhatsApp ad, free for 72 hours. Everything else is billed per message. Our calculator already applies these rules.

Where is my customers' data hosted?

Application data is hosted and processed in Switzerland, at Infomaniak. Messages travel through Meta's WhatsApp Business API, as with any official solution. We document precisely what stays with us and what goes through Meta. See the detail.

Do we need our IT team to get started?

Not for the proof of concept: setting up the number, the templates and the first scenarios takes no development. Your IT team only comes in at the CRM or ERP integration stage.

What do you need on your side to get started?

Three things, and most companies already have them: a Meta Business account where you are an administrator, a dedicated phone number that can receive an SMS or a voice call, and a WhatsApp Business account with its display name, business category and description. Meta then validates the display name and asks for a payment method on the account. We take care of those steps with you. Opening your Sandra workspace takes less than five minutes after that.

Can our field teams keep the WhatsApp Business app?

Yes. Sandra and the WhatsApp Business app coexist on the same number. Your field teams keep their tool and their history, while the platform gives visibility and reporting to the central team.

Which AI model do you use?

Sandra is model-agnostic. We combine OpenAI and Mistral depending on the use case, weighing cost, latency and data residency. You're not locked into one provider.

A question that isn't here?

Our team answers directly, no form, no ticket.

Contact us

Conversations that convert

A 30-minute demo is enough to see what your WhatsApp channel can produce. In Geneva or by video call.