Sandra connects brands with their customers on WhatsApp
The Swiss partner for running a brand's WhatsApp channel and building customer relationships.
They run their WhatsApp channel with Sandra
The channel your customers already use every day
Not one more channel to open: the one your customers actually reply on.
Your customers are not waiting for a form. They are waiting for an answer.
Source: Kantar 2025, 9,056 respondents, connected adults across 18 countries.
WhatsApp at every stage of the customer journey
Turn every stage into a chance to engage, from the first impression to after-sales.
Lead generation
Lower your acquisition costs by making your company's WhatsApp account the destination of your advertising campaigns. Contacts arrive qualified, with a valid number and an opt-in given in the conversation.
Marketing campaigns
Send your messages to opt-in contacts by segment: the right content, to the right person, at the right time. Meta-approved templates, scheduled sending, deliverability tracked in real time.
Transactional
Connect Sandra to your systems and your notifications become levers for conversion and operational performance. Confirmations, reminders, order updates: they go out on their own and they get a reply.
Customer support
Your after-sales exchanges move to the channel your customers already check, with AI handling the first level and your agents taking what deserves a human. The contact's full history stays one click away.
WhatsApp and web chat, from a single interface
One platform for marketing, sales and support, instead of a chat tool, a CRM, a chatbot and an analytics tool that never talk to each other.
Unified inbox
WhatsApp and web chat in a single view, filtered by criteria. Manual or automatic assignment, and the contact's full history one click away.
Business AI agents
Agents fed by your products, your processes and your tone of voice. They resolve recurring requests and hand over at the right moment.
Conversational studio
Build your journeys by drag and drop: qualification, appointment booking, product recommendation, follow-up. No code.
Campaigns and templates
Targeting by segment, attribute or behaviour. Meta-approved templates, with deliverability and replies tracked in real time.
Business App coexistence
Sandra and the WhatsApp Business app run on the same number. Your field teams keep their tool, with no interruption.
Conversational analytics
Volume, response time, resolution rate, conversions by campaign and by agent. Data export and bespoke BI integration.
Contact management, roles and permissions, audit log: see the platform in full detail →
AI that answers, and that takes action
The agent does more than answer a question: it runs complete sequences. Qualifying a lead, updating a CRM record, triggering a follow-up, escalating to the right person, with no human intervention, in real time.
Sandra fits into your stack, not the other way round
Native connectors, an open API and MCP support. Conversations enrich your existing records, and your data gives context to every exchange. In both directions.
A prize draw turned into a qualified WhatsApp audience
From the prize draw page, entrants are redirected to WhatsApp: a conversational form, separate collection of newsletter and WhatsApp opt-ins, and an AI agent for questions. The data reaches the CRM already structured.
“With Sandra, we turned a simple prize draw into a genuine conversational experience. We were able to collect qualified data, grow our WhatsApp audience and give our entrants a modern, seamless experience.”
ESELLE SuisseMedia · Switzerland
The scenarios change, the mechanics stay the same
One industry, its use cases, its integrations. Four sectors documented so far.
A clear path, a dedicated team, a contained risk
You are not signing up for a six-month rollout. You start with one use case, and you measure.
Proof of concept
One use case, one number, one team. We frame the scenario, connect the channel and measure on real traffic.
Integration
Connection to your CRM, your ERP or your in-house systems. History migration and training for your teams.
Scaling up
New scenarios, new teams, new markets. A dedicated account manager follows your results, not your tickets.
Operations in Europe, data in Switzerland
For regulated sectors and for organisations that take data residency seriously, this is not a marketing line: it is a condition of entry. Sandra has been designed that way since day one.
Infomaniak infrastructure, with application data stored and processed in Switzerland.
Official access to the WhatsApp Business API, direct support and early access to new features.
Opt-in management, right to erasure and a record of processing activities built in, not added afterwards.
Experts who design your scenarios with you, not an offshore support centre.
Frequently asked questions
Everything a marketing director asks before launching a WhatsApp channel.
How much does a WhatsApp message cost?
Messages you initiate are billed by Meta, directly to your Business account: to a Swiss number, €0.0142 for a utility message and €0.0490 for a marketing message. Your first 1,000 service messages each month remain free per number, and a conversation opened from a Click-to-WhatsApp ad is free for 72 hours. The Sandra licence comes on top, from CHF 39 / €39 per month.
Is the pricing going to change?
It changed on 1 October 2026. Meta now allows only two exemptions: the first 1,000 service messages each month, per business number, and conversations opened from a Click-to-WhatsApp ad, free for 72 hours. Everything else is billed per message. Our cost calculator already applies these rules.
Where is my customers' data hosted?
Application data is hosted and processed in Switzerland, at Infomaniak. Messages travel through Meta's WhatsApp Business API, as they do with any official solution, and we document precisely what stays with us and what goes through Meta.
Do we need to involve our IT team to get started?
Not for the proof of concept: setting up the number, the templates and the first scenarios takes no development work. Your IT team only comes in at the CRM or ERP integration stage.
What do you need from us to get started?
Three things, which most companies already have: a Meta Business account on which you are an administrator, a dedicated phone number able to receive an SMS or a call, and a WhatsApp Business account with its display name, category and description. Meta approves the display name and asks for a payment method on the account, and we handle those steps with you. Opening your Sandra workspace then takes less than five minutes.
Can our field teams keep the WhatsApp Business app?
Yes. Sandra and the WhatsApp Business app coexist on the same number. Your field teams keep their tool and their history, while the platform gives the central team visibility and reporting. Coexistence is included from the Essential plan, at CHF 189 / €189 per month.
Which AI model do you use?
Sandra is model-agnostic. We combine OpenAI and Mistral depending on the use case, balancing cost, latency and data residency. You are not locked into one supplier.
Conversations that convert
A 30-minute demo is enough to see what your WhatsApp channel can deliver. In Geneva or by video call.