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Your B2B customers are already on WhatsApp
Sales, support and trade shows: take back control of the channel where your business is negotiated, with a platform hosted in Switzerland and a senior team at your side.
They run their WhatsApp channel with Sandra
Your customer relationships are already on WhatsApp, but out of your control
Distributors, buyers, partners: in international trade, WhatsApp has become the channel of the business relationship. Yet it escapes your tools.
Personal numbers
Your sales reps message from their own phones, with no visibility for the company.
No history in the CRM
Quotes, follow-ups, negotiations: nothing is linked to the customer account.
Multiple time zones and languages
Your customers write while your teams sleep, and in their own language.
A channel that gets read, and that people trust
A WhatsApp message gets opened where an email sits waiting. And your customers prefer a company they can write to directly.
Sources: open rates, market averages (WhatsApp 80%, SMS 60%, email 20%). Trust: Kantar 2025, 9,056 respondents, online adults in 18 countries. 30% and 2×: results observed at Sandra customers.
“Shadow WhatsApp” is costing you
Four leaks we find at most B2B companies that sell abroad.
A sales rep leaves, and so do their customers
Conversations, contacts and history stay on their personal phone.
Trade show leads evaporate
Business cards, photos, notes: the follow-up comes too late, or never.
Support working blind
Customer service cannot see what the sales rep promised, and vice versa.
Data out of control
Customer data lives on unmanaged devices and servers, outside the scope of the FADP and the GDPR.
Six levers to structure WhatsApp in B2B
Sales coexistence
The sales rep keeps their WhatsApp, the company keeps the relationship.
WhatsApp support
A multilingual AI agent answers around the clock, and your teams take over when needed.
Trade show QR code
Every stand visit becomes a qualified, tracked lead.
Integration
Connected to your CRM, your ERP and your AI agents.
FADP and GDPR security
Data hosted in Switzerland and the EU, by design.
From POC to roll-out
A risk-free first step, then a country-by-country roll-out.
The sales rep keeps their WhatsApp, the company keeps the relationship
The same number works on the sales rep's WhatsApp Business app and on the Sandra platform.
Support that answers in the customer's language, at any hour
The AI agent knows the customer before they even write: their orders, their contract, their open tickets. A human takes over on complex cases.
Every stand visit becomes a qualified lead
A QR code on your stand or brochures opens a WhatsApp conversation. No more lost business cards: every show and every country is measured in leads, conversions and ROI per event.
Scan
The visitor scans the QR code and the conversation opens.
Qualification
A few questions: country, need, volume, timing.
Catalogue
Catalogue, product sheet or price list, sent in the visitor's language.
Follow-up
Automatic meetings and follow-ups, without waiting until you are back at the office.
A senior team that designs and runs it with you
What SaaS tools don't offer: a dedicated team that keeps your strategy running. As a certified Meta partner, Sandra gets priority support and early access to new WhatsApp features.
Channel launch
Meta validation, platform setup, training for your teams.
Conversational design
Customer journeys, flows and scripts, in every language of your markets.
Technical integration
CRM and API connections, data flows, compliance.
Campaign activation
Planning, execution and performance tracking.
B2B ordering runs through WhatsApp, at any hour
Aligro wanted to give its business customers a semi-automated service channel to make ordering easier, and to offer them inspiration. The service is reserved for existing customers, identified by their customer number.
The assistant guides each order through the business process (reservation, preparation or delivery), and a dedicated AI suggests dish-of-the-day ideas to restaurant owners. The sales rep keeps replying from the WhatsApp Business app in coexistence, and a campaign goes out every week to all customers.
Take back control of the channel where you do business
Start with a risk-free first step, then roll out country by country. Show us how your teams talk to customers today, and we will show you what it becomes with Sandra.