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What we learn rolling WhatsApp out with real customers

No SEO content for the sake of SEO content. We write about what we actually run into: regulation, Meta pricing, technical blockers and product trade-offs.

63% of French-speaking Swiss consumers are ready to contact a brand on WhatsApp

63% of consumers in French-speaking Switzerland say they are ready to contact a brand on WhatsApp, and 89% see it as a replacement for their current channels. Results of the first representative regional study, presented at the Conversational Marketing Talks.

Jérôme Amoudruz

15 September 2026

Shadow WhatsApp: the customer channel your company cannot see

Shadow WhatsApp: the customer channel your company cannot see

“We don't allow WhatsApp here”, and yet your advisers are already messaging their customers from their personal phones. What that invisible channel costs, and how to bring it back inside the company without breaking what works.

9 September 2026

WhatsApp pricing: what changes on 1 October 2026

WhatsApp pricing: what changes on 1 October 2026

Service messages become billable beyond 1,000 per month and utility messages sent inside a service window lose their free status. In Switzerland the rates don't move: what disappears is what used to be free.

Jérôme Amoudruz

4 September 2026

How ELLE Suisse turned a prize draw into a qualified WhatsApp audience

How ELLE Suisse turned a prize draw into a qualified WhatsApp audience

A classic game mechanic converted into an opt-in contact base: 88% WhatsApp opt-in, 60% newsletter, and an audience reusable campaign after campaign.

François Benveniste

AI Act 2026: what obligations for companies using AI agents?

AI Act 2026: what obligations for companies using AI agents?

AI Act 2026: the obligations for companies using AI agents, and the good practices worth adopting now.

François Benveniste

WhatsApp Business launches usernames: what changes for companies

WhatsApp Business launches usernames: what changes for companies

WhatsApp Business is introducing usernames, making it easier for customers to reach companies and requiring a review of technical tooling.

WhatsApp Coexistence: the Business app and the API on the same number

WhatsApp Coexistence: the Business app and the API on the same number

You used to have to choose between your agents' mobility and company control. Meta has just removed that choice. What it makes possible, how to switch it on, and the seven limits to know before you start.

The QR code, a bridge between the physical world and digital engagement

The QR code, a bridge between the physical world and digital engagement

How the QR code, paired with WhatsApp, transforms customer engagement by capturing contacts without friction and making re-engagement possible.

WhatsApp Business API for B2B companies, built for Europe

WhatsApp Business API for B2B companies, built for Europe

How the Sandra platform makes the WhatsApp Business API work for B2B companies in Switzerland and Europe, from conversational sales to customer support.

Jérôme Amoudruz

Why CRMs miss WhatsApp completely

Why CRMs miss WhatsApp completely

Why the WhatsApp integrations built into CRMs fail to make anything of the channel, and what a dedicated platform changes in practice.

Jérôme Amoudruz

WhatsApp Business API pricing in Switzerland in 2026

WhatsApp Business API pricing in Switzerland in 2026

How to get the best ROI from WhatsApp Business in Switzerland in 2026: Meta's new pricing, the free cases and the optimisation strategies.

Jérôme Amoudruz

On Future doubles sign‑ups to its information sessions

On Future doubles sign‑ups to its information sessions

WhatsApp plugged into HubSpot to support a decision that takes weeks, without replacing email. 500 messages a week, and lead handling down from a week to a few hours.

WhatsApp Marketing, the guide

WhatsApp Marketing, the guide

How WhatsApp Marketing changes the way you communicate with customers: definition, formats, how it works technically, and the strategy that lasts.

Before sending a single message, open a WhatsApp private club

Before sending a single message, open a WhatsApp private club

How to build an opt-in customer base on WhatsApp for communication that is effective and exclusive, while respecting the consent rules.

Jérôme Amoudruz

Messaging builds trust: what the numbers really say

Messaging builds trust: what the numbers really say

How messaging strengthens customer trust and transforms relationships through personalised, responsive exchanges.

Jérôme Amoudruz

The 3 pillars of a successful WhatsApp Business strategy: what a year of development taught us

The 3 pillars of a successful WhatsApp Business strategy: what a year of development taught us

How to maximise your ROI on WhatsApp Business with proven transactional, marketing and customer support strategies, validated by a year of testing.

13 January 2026

WhatsApp Business and the GDPR: a practical guide for Swiss and European companies

WhatsApp Business and the GDPR: a practical guide for Swiss and European companies

A practical guide to using WhatsApp Business in line with the GDPR and Swiss data protection law.

Jérôme Amoudruz

15 October 2025

Conversational engagement: how WhatsApp is reshaping customer relationships

Conversational engagement: how WhatsApp is reshaping customer relationships

WhatsApp moves customer relationships from traditional engagement to conversational engagement: an interaction that is more personal and more traceable, turning every exchange into lasting value.

Jérôme Amoudruz

21 September 2025

The conversational mindset: rethinking customer experience in the WhatsApp era

The conversational mindset: rethinking customer experience in the WhatsApp era

How to transform the customer experience on WhatsApp with a conversational strategy that is smooth, personal and respectful, adapted to your tools and your context.

WhatsApp + TWINT + Ads: conversational e‑commerce is ready. Are you?

WhatsApp + TWINT + Ads: conversational e‑commerce is ready. Are you?

WhatsApp is becoming a complete sales interface. Payment, advertising, AI: everything is in place. How Swiss companies can switch this channel on to sell, automate and personalise their customer relationships.

Jérôme Amoudruz

WhatsApp opens up advertising to promote channels: a new lever for brands

WhatsApp opens up advertising to promote channels: a new lever for brands

How brands can use advertising on WhatsApp to promote their channels and reach their audience directly inside the app.

Jérôme Amoudruz

One‑to‑one customer relationships online are now (really) possible

One‑to‑one customer relationships online are now (really) possible

How AI and WhatsApp are transforming customer relationships with personalised, instant answers, while meeting GDPR and Swiss FADP requirements.

Jérôme Amoudruz

WhatsApp overtakes YouTube: heading for the global top spot?

WhatsApp overtakes YouTube: heading for the global top spot?

In 2025 WhatsApp overtook YouTube in global monthly active users, becoming the second most popular social platform after Facebook.

Jérôme Amoudruz

What's new on WhatsApp Business in 2025? A round‑up of the latest iOS updates

What's new on WhatsApp Business in 2025? A round‑up of the latest iOS updates

WhatsApp Business updates on iOS in 2025: stronger privacy, improved messaging and new features for businesses.

Jérôme Amoudruz

How to build an effective B2B sales strategy on WhatsApp

How to build an effective B2B sales strategy on WhatsApp

Get more out of your B2B sales on WhatsApp: interactive catalogue, automated sales agent and restocking, for a smooth, friction-free experience.

Jérôme Amoudruz

WhatsApp Business API pricing in Switzerland in 2025

WhatsApp Business API pricing in Switzerland in 2025

How to get the best ROI from WhatsApp Business in Switzerland by understanding the pricing and the automation and segmentation strategies.

Jérôme Amoudruz

WhatsApp Business vs WhatsApp Business API: what's the difference for companies?

WhatsApp Business vs WhatsApp Business API: what's the difference for companies?

WhatsApp Business and WhatsApp Business API: the key differences for improving customer relationships and automation in your company.

WhatsApp: one of the most powerful brands in Switzerland in 2024, and a strategic channel for companies

WhatsApp: one of the most powerful brands in Switzerland in 2024, and a strategic channel for companies

WhatsApp, an essential strategic channel for Swiss companies in 2024, offering closeness, responsiveness and performance through its advanced features.

Jérôme Amoudruz

WhatsApp Channels passes 46 million users in Europe: a strategic turning point under the Digital Services Act

WhatsApp Channels passes 46 million users in Europe: a strategic turning point under the Digital Services Act

WhatsApp Channels reaches 46.8 million users in Europe, marking a strategic turning point under the Digital Services Act.

Jérôme Amoudruz

Payments in WhatsApp: what's possible today, and what already works in Switzerland thanks to TWINT

Payments in WhatsApp: what's possible today, and what already works in Switzerland thanks to TWINT

Payments in WhatsApp and TWINT: the solutions available today, and how Sandra can help you integrate them.

Jérôme Amoudruz

Conversations that convert

A 30-minute demo is enough to see what your WhatsApp channel can produce. In Geneva or by video call.

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