WhatsApp: one of the most powerful brands in Switzerland in 2024, and a strategic channel for companies

The 2024 Brand Indicator Switzerland ranking confirms it: WhatsApp is now the country's most influential digital brand, just behind Migros and ahead of Google. That says a lot about how deeply the app is embedded in Swiss daily life, not only as a personal messaging tool, but as a preferred communication channel.

In a digitalised market where closeness, responsiveness and simplicity come first, the question is no longer: should we be on WhatsApp? It is rather: how do we harness the power of WhatsApp Business to serve, engage and convert our customers better?

Massive adoption across generations

• 75% of Swiss people use social media daily, and WhatsApp remains the most used app across every generation.
• Instant messaging now outstrips email in many B2C contexts.
• The channel is seen as simple, private, fast and reliable, qualities that make it a strategic lever for brands.

Why bring WhatsApp into your customer strategy?

WhatsApp Business now offers a complete environment for companies, going well beyond simply exchanging messages:

• Click-to-chat campaigns: draw prospects from your ads or your website straight into WhatsApp, with a conversion rate higher than traditional channels.
• Transactional automation: order confirmations, reminders, abandoned carts, FAQs. All of it can be automated with a conversational logic.
• Built-in product catalogue: show your products inside the WhatsApp interface, with photos, prices and purchase links.
• Integrated payment (TWINT and others): offer a smooth buying journey without ever leaving the conversation.
• Conversational AI: deliver a 24/7 customer experience, personalised and true to your brand's tone of voice.

An opportunity Swiss brands shouldn't miss

At a time when customer experience is becoming the main differentiator, brands that adopt WhatsApp as a strategic channel gain an immediate competitive advantage: closeness, responsiveness and performance.

Being on WhatsApp today means being where your customers will make their decisions tomorrow.